Presented By: Kevin Dennis, Fantasy Sound Event Services
In a tough market, you need every advantage you can get over the competition. Kevin Dennis successfully transformed his entertainment business into one of the leading design, décor, lighting and rental companies in his region.
Learn the benefits and finer points of diversification from a colleague who has been exactly where you are now. Kevin will share his tricks of the trade, including:
Identifying opportunities for adding new services
Knowing which services to avoid
How to maintain industry relationships even as your business changes and your services evolve
How to best communicate these changes to your target audience
How to avoid the “Jack of all trades, master of none” trap